The Mirrored Pyramid of Business Plan Development: A New Reflection on the Process.  The overarching principle of the ‘mirrored pyramid’ is to compare and contrast what many would view as the traditional approach to business plan development versus what we call ‘insighting’ the discipline as a means to accelerate the ‘threshold to innovation.’ This blueprint is always customized in the collaboration between client and agency where the final template may well include components of both pyramids. The driving force is to create new methods and strategies to make the business plan more accountable and business-plan driven.


For more information about how this process can work for your business with an emphasis on marketing and public relations, contact Steve Smith at