Marketing campaigns that advance clients’ business plan objectives.
- Smith Public Relations was brought in to help a technology company develop a new strategic public relations and marketing campaign to increase the sales of its learn-to-play piano. The agency advocated for redirecting the packaging and advertising “theme” from technology to learn-to-play (a lifelong dream), and working with a small town, promised that every child between 8-14 could learn to play the piano within 30 days. With Grammy award-winning artist Herbie Hancock serving as our spokesperson, the technology company was able to sell-out its inventory and migrate the product to new hardware platforms. Within 18 months, the company was acquired by a British holding company for more than $400 million. The CEO credited Smith Public Relations’ public relations and marketing campaign as a pivotal point in helping to turn the company around.
- The agency created a nationwide marketing campaign for an international athletic shoe company to highlight the shoes’ attributes in the boating marketplace. The campaign dramatically demonstrated the water displacement superiority of our client’s product through a side-by-side comparison with the dominant brand viewed through Plexiglas shooting the soles of both shoes. The cumulative campaign led to double digit sales growth for the next three years and increased distribution at two national retailers in the first year.
- Smith Public Relations introduced two consecutive number one products for a new toy company against better known companies. The outreach was so successful that the agency was followed by “NBC Nightly News,” featured in Harvard Business Review and honored by Advertising Age as one of the top marketing and PR campaigns of those two years.