Elevating Awareness, Driving Involvement For Those With Disabilities To Succeed In Life

For many years, Smith Public Relations (SPR) has provided communications strategy and public relations support for a nonprofit each year. In the past, SPR has worked with Make-A-Wish Los Angeles and Food Forward, a rescuer of fresh produce from backyards to major residential and commercial groves providing them to Food Banks and other in-need organizations. We work closely with the CEO and the Board on strategic planning, maximizing donor involvement, diversification of volunteer commitments and forward-planning objectives.

Just recently, we have teamed up with ROSIES®Foundation which is dedicated to helping those with disabilities or as Founder Lee Chernotsky says, “those with diverse abilities need a team to support their life goals.

More than 80 percent of those with challenges are unemployed. All ROSIES employees receive a paycheck for work they perform as a valued team member.

Having just launched the first Food Truck (a former ADA school bus) geared to employ and serve those with disabilities, ROSIES has already received coverage from KABC-TV (twice); KNBC; KCBS; KCAL and CBS/KNX radio with more coverage planned in the near future. The response from social media has been significant and we continue to work with the CEO and the Board on initiatives to broaden their ability to serve more individuals with disabilities

Work Samples

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14415 Benefit Street, Suite 202 Sherman Oaks, CA. 91423

Phone: 310.849-5573

Fax: 818.849-5696

Web: www.smithpr.com


We brought Steve onboard to help us define our position in the marketplace and provide a marketing strategy to take us to the next level. He performed a comprehensive audit of our senior staff, board members and other key parties to provide a positioning for our business model, searched for a branding agency overseeing all elements of the RFP, and conducted an advertising agency resource review with equal skill and professionalism. He handled these challenging tasks with enthusiasm and efficiency that made our senior staff’s time effective throughout this process. Following the completion of the branding and advertising searches, Steve supervised a number of other marketing programs including a public relations outreach which resulted in highly positive exposure in USA Today, CNNRadio, ABC television, CBS Marketwatch and many more placements for our new brand. He has become an important part of our team and I would recommend him without reservation as a professional who is a quick study, able to drive a marketing campaign to successful goals and is focused on providing tangible ROI for his clients.
Gary Brahm, Chancellor & CEO, Brandman University, part of the Chapman University System, Former EVP & COO, Chapman University
Articulating the broad-based philosophy and passion of the founders of a truly revered product requires a skill set that is much more strategic and complex than a traditional marketing campaign. Steve Smith and his team were selected to craft and implement just such a program for Cakebread Cellars which would persuasively convey the family’s commitment to community, education and the joy of wine and food. The quality and demand for their premium wine was the foundation for communicating the Cakebread’s ideals and values to a high end audience through a flow of ‘backend’ stories by top-tier media and through proprietary events. This included the American Harvest Workshop, which brings together leading chefs and journalists and Cakebread U, which provides a three-day educational program for students from leading universities about the world of wine. The agency focused on the most powerful non-wine press continuing to build on brand cache and the vision of the founders. There aren’t many agencies that get it but Smith PR does.
Cathleen Burke Visscher, Founder, Wine Works & Co., Former senior vice president and director of corporate development at Kobrand Corp., a leading high end wine and spirits company with interests in California, France, Italy, Spain, Portugal and more