soulful-brandingJerome builds breakaway brands from the inside out. He doesn’t hesitate to upend conventional wisdom but always does so with a concrete, actionable strategy that transcends traditional marketing in unexpected and “soulful” ways. I was fortunate enough to work with Jerome and found myself learning more about what makes a brand come alive than ever before. We spent many hours talking about his experiences at Nike, Starbucks and NBC.

When I Soulful Branding, I found myself taking notes about how I could apply his thinking to client challenges and opportunities,” Steve said.