Pacific Shore Holdings, Inc. (Symbol: PSHR) announced that Smith Public Relations (“SPR”) has been named as its new marketing and public relations agency of record, as the company expands and continues its national roll out of green consumer products. Formed in 2008 and based in southern California, Pacific Shore is headed by Matthew Mills, CEO and Founder. The campaign has already resulted in coverage in Bloomberg Radio, KABC television and a half dozen of the nation’s leading family and parenting pubs.

“With a growing advertising presence and increased distribution for the Thermal-Aid® division into the medical community, national pharmacies and major big box retailers, we need to ramp up our marketing programs for our Thermal-Aid ZooThermal-Aid Headache Relief System and the Thermal-Aid therapy packs. Smith Public Relations has been successfully involved in major consumer launches as well as representing big box retailers which is central to our continued growth,” noted Mills.

Pacific Shore’s CFO Ronald Tchorzewski added, “Our focus is on safe, highly effective and affordable products including those formulated by physicians and backed by clinical trials. We sought out a communications firm that understood our offerings and was ready to hit the ground running.”

SPR principal Steve Smith commented, “Pacific Shore has a product mix that directly addresses core needs in a variety of areas. From our perspective, consumers are very interested in new solutions that address their everyday challenges and are free of side effects.”