Of course not. But look at the promises and pitfalls of social and traditional media relations

The separation of companies and their agencies may seem as logical as the separation of church and state

Sometimes the road less travelled between client and agency doesn't lead to establishing specific measurement goals before a program commences

Our name is the only common thing about us It probably won't come as much of a surprise that Smith is the most prevalent surname in America, and is the only one that identifies with more than one percent of the population.

Yet, despite this "commonness," Smith Public Relations (SPR) has been fortunate enough to rise above this ordinary word and work with a number of America's most unique companies in creating groundbreaking and award-winning awareness and sales-driven campaigns.

Being an independent agency agency for much of our adult life has given us a sense of the dynamics that work best to create Business Plan driven results that are meaningful and measurable. Take a moment to read about one or more of our campaigns from Fortune 500 companies to beloved consumer brands to game-changing start-ups.

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Smith Public Relations Completes Rebranding For Major Southern California University When Chapman University decided to reposition and rename Chapman University College it turned to SPR to lead branding, ad and marketing initiatives.

Client Relations Are Like Fine Wine... The Older The Better SPR prides itself on long term relationships... here are two that date back 20 years or longer and one that began in college.

What Differentiates Us From Other Agencies It all started with the concept of Strategic Risktaking and then Media Swarming and finally Business Plan Marketing took hold.

'Insighting' A Business Plan Revolution Check out our Mirrored Pyramid concept which offers up a different way to look at plan development.