Steve Smith has proven to me time and time again, that he has a unique ability in generating the required publicity to get product and company exposure by creating programs that garner high interest in the intended target mind sets.
I was fortunate to work along with Steve on a number of companies and believe had it not been for his efforts they would have been far less successful than they were. Just two of many examples were Worlds of Wonder (Teddy Ruxpin; Lazer Tag) and Cakebread Cellars.
Somehow, Steve and his group were able to identify clever and creative solutions and programs, which garnered massive visibility. Such was the case for Worlds of Wonder. With Cakebread, he was able to help them sustain the high end quality image which they enjoyed despite their burgeoning level of case sales that is generally the bane of the larger wineries.
Beyond his talent and skill as a PR and publicity person, Steve is a smart, dedicated, hard working, creative executive. And, a joy to deal with if you are one of his clients. Just ask them.